Some are blessed with the come-hither eyes and powerful voice boxes to
become global pop sensations. Others are blessed with facial features
uncannily like global pop sensations -- like Michaela Weeks, who has
earned 300,000 pounds ($483,000) as a Britney Spears impersonator,
reports British newspaper, The Sun.
Like Spears, Michaela started her performing career at age 16, when she
entered a look-alike competition. The 24-year-old former waitress lost,
the newspaper says, but was invited back the following year -- when she
won her category, and was soon signed to several agencies and performing
a tribute act around the world.
Michaela landed in a
music video
last year for British indie band The Kaiser Chiefs (alongside Lady Gaga
and Beyonce impersonators), and in 2010, even graced the official
website of the real Spears, when she was selected among other
look-alikes for a special on Fuse TV network.
"I bought my first house when I was 19," Michaela told The Sun. "I
couldn't believe how well paid just looking like someone else was, and
even now I imagine how different my life would have been if Britney had
never made it. Being a lookalike has allowed me to spend tens of
thousands on sports cars, two houses, clothes, shoes and my pedigree
chihuahua, Charlie."
But just as you can get rich off resembling a beloved celebrity, your
fortunes can founder when that celebrity stops being so beloved. 2007
was a bad year for Britney (a few stints in rehab, a shaved head, a
custody battle, a child abuse investigation, and a dazed performance at
the MTV Video Music Awards), so it was a bad year for those who make
money off her stardom.
Michaela told The Sun that she was forced to sell her sports car, fell
behind on her mortgage, and went through a winter without heat. But
thankfully business picked up with the release of Spears' album "Circus"
in 2010. And sometimes bad news for Spears is actually a blessing for
Michaela -- like when Spears stops working out and gains weight, so
Michaela can "slack off a bit and enjoy snacking."
Ron Bartels, owner of
Lookalikes-USA,
who's been in the impersonator business for 28 years, is surprised that
Michaela is getting much work at all. He says that he gets just one or
two Britney Spears requests a year, when it used to be between 30 and
50. Bartels once had a Spears impersonator whom he booked across Asia
and Europe, but even then she was earning just $20,000-a-year -- a nice
salary supplement for a woman who waitressed as her day job.
But a couple of Spears impersonators have made headlines in recent years, such as
Derrick Barry, who made Sharon Osbourne squeal in 2008 when he performed "I'm a Slave 4 U" in drag on "America's Got Talent," and
Lorna Bliss, who gyrated on the "X Factor" judges' table in September in a fishnet body stocking.
A professional resembler also has better prospects across the Atlantic,
Bartels points out. "England has a really huge lookalike market. It's a
real fad over there, the doppelgangers," he says. "I don't know why, but
it is."
One former British waitress, for example, now fetches $1,000 an hour for
her resemblance to Kate Middleton.
Presidential impersonators are the real cash cows, Bartels has found,
because they have guaranteed mega-fame for at least four years and get
more play with big budget corporations, as opposed to bar mitzvahs.
Bartels had a Bill Clinton look-alike who pulled in $2.5 million over a
year and a half.
Weeks would likely see a big spike in demand, though, if Spears were to
(pop gods forbid!) prematurely die. Michael Jackson and Frank Sinatra
look-alikes saw their bookings multiply by three, four and even five
times after those pop icons departed, according to Bartels. But
sometimes a tragic death is bad for business (just ask any one-time
impersonator of Dale Earnhardt or Princess Diana).
Even if requests for solo Spears acts are minimal in the U.S., she does
get some play when customers request whole groups, say Bartels. Groups
like "famous pretty blondes" or "famous in the 90s."
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